Phone charger commotion

There seems to be a fuss in the media today about a load of cell phone manufacturers agreeing a standard for mobile phone chargers so that they will share a common power supply and physical plug by 2012!   And they have the gall to make a 'green' issue of this, saying that the standby current will be reduced.  Why not simply integrate an inductive charging chip inside all these phones so that there is no need to plug the device in.  Simply place it on a pad or surface and let it charge like electric toothbrushes have for years.  Chargers will look very old fashioned in decades to come.