Thursday, 19 November 2009

Chrome plated NetBooks?

Today Google showed off its new Chrome Operating System for PCs. It also announced that it would be open-sourced to allow developers to partner in its development. This free browser-based system is to be targeted at new NetBook computers, the successful cut-down, underpowered and lightweight laptop PCs. Features of Chrome include fast startup times, no client applications (only web apps), automatic syncing and encryption of users' data.

The more important aspect for the industry is how Chrome will impact on Microsoft's domination of PC systems. Senior executives of the Redmond based giant have recently stated that their strategy is to raise the price of NetBooks by the licensing of Windows 7 on them. Chrome could torpedo this strategy. If the user experience including responsiveness of the browser tabbed applications in Chrome is good enough, this could be a very dangerous time for Microsoft, who need Windows 7 to be a success after the Vista disaster. The licensing model for mobile device operating systems is failing; they can't afford the desktop/NetBook market to fail too.

1 comment:

Dave Brown said...

Looks to me as if the Google v Microsoft battle has geared up a notch. Although focused on netbooks, if Chrome takes off, Google will move to other hardware platforms. Microsoft will need to respond. Winner ought to be consumer - drive down Microsoft costs, improved functionality all around.