Saturday 26 September 2009

Media rubbish?

In all sorts of contexts, there is high end and low end, expensive and cheap, and high quality and poor. Some laggards of the Internet often just say things like "well it's all rubbish on there isn't it" and similar. I realise that I am preaching the wrong audience here in that since you are reading a blog, you are probably more pro-Internet than not. But I think it's up to all of us to tell it like it is to the doubters we meet.

Sure there is a lot of rubbish on the web. And what is and what isn't is very subjective. But if you look at TV for very long, you find it's much the same there too. Some of the programmes and many of the adverts are just awful. They do nothing to innovate nor advance the media industry they are part of. They are just used as low quality cheap-to-make schedule fillers for 24 hour TV. But most people see through it to the good stuff on TV and don't generalise or denigrate it to such an extent. After all it has been around a lot longer than the Net. It's another example of social changes instilled by technology. It's another example of the relative immaturity of the Net as a media channel. So next time you hear someone say that they don't use the Net because it's all rubbish ... just tell them how it works for you!

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