Wednesday, 6 January 2010

CES & SuperPhones

Well with all this snow about, and airports at a standstill over here the last few days, I am pretty glad I wasn't heading over to CES in Vegas this year, as so many of us Gadget Guys are prone to do. Anyway there are plenty of reports on the web to read from the comfort of my own chair.

So Google have coined the Super Phone term as they launch their Nexus One, hot on the heels of Motorola's Droid phone and indeed all the pretenders to the iPhone throne have had to become a bit more super than the 'Smart Phones' that preceded them. Remember how after the iPhone launch, we were led to believe that any phone with a touchscreen interface (recall the LG Prada for example!) would actually compete. It has taken the two years (that Steve Jobs predicted it was ahead on stage when the iPhone was launched) for the competitors to really become super enough... finally they have understood that it is not just the device and how it's designed but also the software and the apps store ease of deployment that is so important too.

But even with the current crop of super phones, no-one else has really innovated and re-defined the market. Yes they have implemented app stores and touch screen interfaces, and yes they have introduced cheaper alternatives to iPhone, but I'm still waiting to see what really new approach or innovation someone will come up with. We may need to wait until January 27th for Apple to come up with another game-changing device!

1 comment:

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