Friday, 12 September 2008
Innovation & open thinking ...
I have written blog entries before about how companies such as Apple innovate in the marketplace and drive others in their sector to innovate too at a faster pace than would otherwise be the case. This is extremely important. I have also been involved in a training event this week which was focused at improving the ways that messages are given in presentations, through specific techniques which exploit the characteristics of conversation.
Often as BT Futurologist, I find myself being asked to give a keynote at some event which attempts to "open the minds" of those in the audience. One of the desirable side effects of that is hopefully that the experts of their own domains in the audience begin to wonder what the impact of the future scenarios and developments that I describe might be on their worlds. This may in turn stimulate thoughts of innovation within their organisations aimed at mitigating the impact that they have identified.
One day, we will have direct machine to human brain interfacing which will allow the programming of an open mind! Until then Futurologists like me will continue to try and open up minds, partly using the techniques I mentioned at the start!