Apple have also traditionally been very careful with the naming of their products and the addition of a new suffix word to the MacBook range with the advent of the "Air" will not have been a one-off and accident. I suspect this is part of a plan. The distinction has for a long time been between consumer and pro versions ... the era of the laptop is now well established and consumers are now beginning to drive IT sales for business use too (the consumerisation of IT) so a new wider range of laptops named by form factor and features would be very appropriate. It would also match the naming convention adopted for iPods (touch, nano etc.)
Apple have also prepared investors in recent calls for a lower profit margin through the introduction of upcoming revolutionary products. Lowering the entry cost of their laptop range at the point that global western economies are entering recession would be a shrewd move.
On the 14th October we will see what happens. But I will be looking with interest given that I am writing this on a G4 Powerbook ... which is due for replacement.
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