While at the conference, and after I had made my contribution from the platform, I had an interesting conversation with one of the delegates on the subject of innovation. I was able to outline the relative success of initiatives such as new ideas schemes, scouting teams in other geographies, and central facilitation and management of innovation within a corporate organisation. We also discussed the idea of an 'innovation dividend' as a measure with which to evaluate the effectiveness of research on other operational areas of a business. This exploitation of innovation is always the most difficult part, spanning the chasm between research and operations. But it is insufficient to innovate only at the idea generation department. The best organisations look to innovate all along the business value chain, from research through to operational support. This not only re-enforces the culture of innovation throughout the organisation, but also provides for the biggest potential gains.
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